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B5
Marketing, Accounting and Finance
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Course code: 181778
Language of instruction: English
Duration of the course: 30 days (270h)
Lecturers: Prof. Dr. Dr. h.c. Dirk Linowski (Steinbeis University Berlin)
Assessment: Written Exam Transfer Paper
Credit points: 6 CPs
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Short description
This module provides an introduction to the broad scope of managers' activities. Both financial and managerial accounting will be presented along with analytical and practical tools essential for value-based management. Techniques and instruments related with defining critical marketing strategies will aslo be tackeld. This will allow the attendees to be able to evaluate a corporation's major strategic and investment decisions from a financial perspective, without forgetting the global picture and the customer's point of view.
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Objectives
This module aims to convey the basis for an adequate understanding, analysis and communication of the information provided in finance and accounting. In addition to this financial part, participants also get an insight about marketing strategies, allowing them to assess and grab opportunities while having an overview of the whole business scope. Beyond this financial and sociological knowledge, the participants are expected to be able to rely on a scientific methodology and argumentation while communicating (both oral and written) with their peers or stakeholders
Target Attendees / Participants
Students of Steinbeis Master of International Business and Risk Engineering
Course Content by Units
Marketing Management-influencing consumer's behavior
Marketing Strategy and Planning
Distribution and Sales Management
Budgetary process and related performance evaluation techniques
Activity Based Costing (ABC)
Cost-volume-profit relationship
Asset valuation
Risk and return paradigm
Capital budgeting
Financing
Derivatives
Literature- and electronic research
Procurement and assessment of the literature
Scientific argumentation and interdisciplinary aspects
Teaching Methods
This module will be taught through a mix of cases, discussions, lectures, individual assignments, and group projects.
Literature
Defined in the courses
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