European Master and Certification Program
in Risk Engineering and Management

F4-4:
Management of Strategies

Course code: 128016
Language of instruction: English
Lecturers: Rolf Seebauer, Frank H. Witt (Polytechnic of Namibia)
Assessment: Defined in the module

Short description

The course will provide tools and techniques necessary to understand different corporative and strategic analytical tools and methods needed for successful entrepreneurial activities. The participants will be able to make decisions based on different complex economic and strategic interrelations. 

Objectives

The participants will:

- know the basics of strategy studies,

- be introduced to the corporate strategy and analytical tools and methods,

- acquire a basic understanding regarding the complexity of economic and strategic interrelations,
 
- develop methodological skills related to management responsibilities, and

- be motivated for developing entrepreneurial mindset, planning and acting in the strategic context.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Basics: development, subject and levels of strategic management

Tools for business analysis:

- Problem and vulnerability assessment
- Success Factors Analysis
- Market analysis
- Financial and cost analysis

Tools for strategy analysis:

- Strategy Definition
- Empirical Findings
- Business Vision
- Strategic Analysis
- Strategic Options

The Portfolio Analysis:

- Objectives and contents of the method
- Use of portfolio methods
- Specifications and critical appraisal

 The strategic positioning at the corporate level

- Growth strategies
- Consolidation or shrinking strategies
- Offensive vs. defensive strategies
- Internationalization strategies

 The strategic positioning at the business unit level:

- Core market vs. niche
- Cost leadership
- Differentiation
- Change vs. adaptation
- Mixed strategies

Teaching Methods

Classic lecturing

Free, interactive class discussion

Small group work

Literature

Hamel, G. / Prahalad, C. K. (1997): Wettlauf um die Zukunft: Wie Sie mit bahnbrechenden Strategien die Kontrolle über Ihre Branche gewinnen und die Markte von Morgen schaffen, 2. Auflage, Uebereuter Wirtschaft.

Hamel, G. (2001): Das revolutionäre Unternehmen: Wer Regeln bricht gewinnt, 1. Auflage, Econ.

Hill, C. W. L. / Johnes, G. R. (2004): Strategic Management: An integrated approach, 6th edition, Houghton MifflinCompany.

Muller-Stewens, G. / Lechner, C. (2005): Strategisches Management - Wie strategische Initiativen zum Wandel fuhren, 3. aktualisierte Auflage, Schaffer-Poeschel.

Nagel, K. (2002): Praktische Unternehmensfuhrung: Analysen - Instrumente - Methoden, 1. Auflage, Moderne Industrie.

Porter, M. E. (1999): Wettbewerbsstrategie, 10. durchgesehene und erweiterte Auflage, Campus Porter, M. E. (2000): Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten, 6. Auflage, Campus.

Simon, H. / von der Gathen. A. (2002): Das grolie Handbuch der Strategieinstrumente: Alle Werkzeuge fur eine erfolgreiche Unternehmensfuhrung, 1. Auflage, Campus.


For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email sti889@risk-technologies.com or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F4-4:, generated on November 19, 2018)