Mailing actions: Message formats

By default all messages will be in HTML format unless the recipient had opted-in for other formats. All messages will:


  • Identify the sender.
  • Identify the source of the recipient's e-mail address including a special message if this is the first contact.
  • Make clear the purpose and draw attention to the opt-out facility.
  • Contain the message content.
  • Contain references to this privacy notice and any other relevant administrative information.